AzaïdéAzaïdé
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Be Free

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The Story

Be Free is an artwork depicting a multi-faceted woman — colourful, fun and exotic. Hypnotizing the viewer with her slick moves and retro aesthetic, she is a leading icon in vintage-street fashion globally. Characterized by defiance and rebellion, she expresses herself in a loud way, living in the moment, and wanting to get noticed as she liberates herself from what has been oppressing her. Outstanding ornamental patterns inspired by oriental motifs are intricately embroidered on her dress as the source of protection and power against any adversity directed at her.

In a time when nostalgia rules and TikTok reigns, Be Free gives the retro sport a spin and leads its revival. It is a way for her to give herself independence, and to express her artistic traits. She is aware of the many obstacles along the way, but she learns, adapts and continues to move forward, with the aim to obtain the goal of emancipation she aspires to accomplish.

The artist has her own unique approach to the traditional art of embroidery that she infuses with modern elements and a quirky touch. Azaïdé sincerely believes that the embroidered garments protect her female characters from troubles and give them the power to show their true self and shine brighter.

Azaïdé's unique approach infuses the traditional art of embroidery with modern elements and a quirky touch. She believes the embroidered garments protect her female characters and give them the power to shine brighter.