Current collection — Couture Divas
Vintage photographs,
embroidered free-minded.
Azaïdé is a French-Algerian-Spanish artist based between Dubai, Algiers and Paris. She prints old black-and-white photographs onto canvas, then spends weeks hand-stitching beads, threads and pop-culture motifs into the women who appear there — giving them new dresses, new posture, new power.
- Based
- Dubai · Algiers · Paris
- Method
- Hand embroidery
- Award
- WAD 2024
Lil Fatima
2023 · ED. 3 of 8
Coming next — Vol. 03
Sud Algérien
Touareg.
— entre terre, vent et mémoire
Broderies d'héritage, âmes nomades, élégance éternelle. The next chapter travels south — into the ochre and indigo of the Algerian desert, where Touareg silhouettes are re-stitched in beads and silk.
Selected works
Maison Favorites.
— the artist
From a grandmother's journey to Iran — the word Azadeh.
Azaïdé draws her deepest inspiration from her grandmother — a woman who advocated for women's rights in North Africa, and who brought back from her travels to Iran in the 1980s the Persian word Azadeh, free-minded. That name became the artist's, and the compass of her work: emancipation and liberation, one stitch at a time.
She begins each piece with an old black-and-white photograph, imagines a new story for the woman inside it, and slowly re-dresses her in modern pop-culture motifs woven into traditional Arab attire — a celebration of Arab heritage in dialogue with the world.
Read the full bio →As seen in
“A unique mix of vintage meets vogue — retro-embroidered works that spark intercultural dialogue.”
Khaleej Times · Gulf Today · Villa 88
Collaborations
Pop-ups, capsule collabs, private viewings.
From a 60th-anniversary commission for Sofitel Palm Jumeirah to Snoop and Bob Marley for Pop Arabia — a journey through the maison's partnerships, past and coming.
Commissions open
Bring a photograph. Leave with an heirloom.
Each commission is a unique piece of artwork made for you.
Inquire about a commission