AzaïdéAzaïdé

Vol. 02 · 2025 — In progress

Icon Couture.

A new chapter where pop icons step out of the frame and into the studio. Each portrait is re-dressed in beads, sequins and silk thread — a private couture archive of the faces that shaped a generation.

Snoop the Maharaja

ORIGINAL · 4 OF 8

Snoop the Maharaja

2025

Hand-embroidered beads, sequins, pearls and feathers on printed canvas.

AED 10,300 · USD 2,805

Madonna Frida

Original · 1 of 1

Madonna Frida

2025

Pom-poms, sequins and silk-thread florals crowning the Queen of Pop as a Frida-esque icon.

In a private collection

Brigitte la Berbère

Original · 1 of 1

Brigitte la Berbère

2025

Brigitte Bardot wrapped in a chevron of neon yarn, sequins and pearl headdress — French New Wave meets North-African weave.

In a private collection

Bob Bin Marley

Original · 1 of 1

Bob Bin Marley

2025

Bob Marley as a smiling sovereign — keffiyeh, gold agal and a sequined mosaic of Gulf and reggae colour.

In a private collection

MJ Habibi

Original · 1 of 1

MJ Habibi

2025

Michael Jackson in shemagh and beaded military jacket against a pop-halftone palm horizon.

In a private collection

Icon Couture turns the lens toward the faces whose silhouettes already live in our collective memory: icons of song, screen, sport and street.

Each portrait begins with a chosen black-and-white image, then is slowly re-couturised through weeks of hand-embroidery. Patterns are drawn from the icon's own era, then layered with the studio's signature retro-pop-art-revolutionary vocabulary.

New pieces are added to this room as they leave the embroidery frame. Preview viewings on request.