AzaïdéAzaïdé
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As7ab & Ryders

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The Story

As7ab & Ryders are two modern women — vibrant, colourful, and funky. They are dancing towards the future, with style and confidence, not paying attention to who's looking. The framework mirrors the "Kasbah" of Algiers in Algeria, a renowned World Cultural Heritage site — celebrating tradition through the remains of the citadel while embracing modernity through wearable fashion trends.

This piece conveys a deep-rooted sense of community. As7ab & Ryders share a feeling of belonging and a shared faith that their need for emancipation will be met through commitment to be together.

Ornamental designs of Queen Palms are intricately embroidered as a metaphor of two thriving women who, just like Queen Palms, are meant to grow to reach incredible heights.

The artist has her own unique approach to the traditional art of embroidery that she infuses with modern elements and a quirky touch. Azaïdé sincerely believes that the embroidered garments protect her female characters from troubles and give them the power to show their true self and shine brighter.

Azaïdé's unique approach infuses the traditional art of embroidery with modern elements and a quirky touch. She believes the embroidered garments protect her female characters and give them the power to shine brighter.