Upholding tradition while embracing modernity and looking towards the future, Hustla Huda is a sportive millennial woman — colourful, magnetic and daring. She stands out in the male-dominated hip-hop/rap music industry. Characterized by defiance and rebellion, she looks the viewer straight in the eye while a bandana in traditional paisley pattern protects her identity, under construction.

Modern elements derived from pop culture are infused with traditional elements forming a background of a rich heritage that Hustla Huda takes with her to move forward with style and confidence.

The garment carries a reference to African fabrics, notably the loincloth from Sub-Saharan Africa, which has become a textile art rich in meanings and part of everyday life. Just like during electoral and awareness campaigns in Africa in the 19th century, Hustla Huda wears this evocative garment as a real communication tool to showcase her personality and stimulate conversations.

The artist has her own unique approach to the traditional art of embroidery that she infuses with modern elements and a quirky touch. Azaïdé sincerely believes that the embroidered garments protect her female characters from troubles and give them the power to show their true self and shine brighter.

Azaïdé's unique approach infuses the traditional art of embroidery with modern elements and a quirky touch. She believes the embroidered garments protect her female characters and give them the power to shine brighter.